Financial Partnership Agreement

Organizations applying for a financial partnership agreement for their activity, event, or project must meet all the eligibility criteria below:

• Be a legally constituted organization;
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• Be a member of Tourisme Mauricie or a provincial tourism partner;
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• Submit their request at least 10 weeks before the activity/event/project start;
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• Demonstrate the ability to attract clientele from outside the region and/or demonstrate the positive impact on the tourist industry of Mauricie. The applicant must present the ratio of Maurician/non-Maurician visitors;
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• Present visibility opportunities including a value grid;
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• Demonstrate that the activities of other sponsors are complementary or compatible with those of Tourisme Mauricie;
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• Demonstrate financial sustainability by presenting the project budget.
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A sponsorship cannot be awarded to:a0

• An individual promoter, not legally constituted;a0

• A member who has not paid their dues to Tourisme Mauricie;a0

• An organization or project devoted to a political or religious cause;a0

• An organization or support for a single individual or the realization of a personal project such as a product, event, or individual activity;a0

• A municipality, a ministry, a school, or any other public entity;a0

• A promoter whose financial situation is deemed concerning or unstable;a0a0

• A trip outside the region;a0

• An applicant already having a sponsorship agreement with another tourist region;a0a0

• A social club;a0

• A charitable work;a0

• A personal project, cultural trips, and cooperative missions;a0

• Events not occurring within the financial year of the sponsorship program, i.e., the calendar year; a0

• A purchase of equipment or a construction, renovation, or restoration project of premises or buildings; a0

• Professional fees to settle a dispute;a0

• Direct support for a salary.a0

CATEGORY 1: EVENT, PROJECT OR ACTIVITY FOR TOURIST CLIENTELE a0a0

This category aims to support events, projects or activities aimed at creating impact and showcasing the tourism offer to visitors/tourists.a0

The event must be held in Mauricie, and the promoter must demonstrate that their event will attract a tourist clientele from outside the region, as well as present the ratio of Mauritian and non-Mauritian visitors.a0

CATEGORY 2: CORPORATE EVENT a0

This category aims to support corporate events with the goal of obtaining, creating impact, and showcasing the tourism sector to the corporate tourism environment or other economic sectors.a0

The event must be held in Mauricie, and the promoter must present the profile of the actors involved and the audience affected by the visibility actions. The event must be able to demonstrate the number of nights generated in regional accommodations due to the nature of the event submitted for financial partnership. This partnership aims at a visibility opportunity for Tourisme Mauricie with a corporate target.a0

It is important to note that events held less than 10 weeks from the submission date will be rejected. This is in order to follow an evaluation and production process allowing for the creation of original visibility products.

The organization will follow up within a maximum of 20 working days, depending on the number of requests received for the period.

Financial partnership agreements are awarded based on the annual budget envelope.

The first step of applicant evaluation will be done in 3 stages (see annex for details of the criteria relative to each stage). By first analyzing each application against the eligibility and non-eligibility criteria of the policy (see Eligibility section).

Projects meeting the eligibility criteria will then be evaluated according to the financial partnership award evaluation grid criteria. A minimum score of 30 is required to proceed to the next step. Regardless of the score obtained and depending on the number of requests, Tourisme Mauricie may also have to refuse any application.

For the sake of fairness, consistency, and transparency, all applications will be analyzed by the evaluation committee. The committee will rigorously evaluate the applications using all criteria and rules established by this policy.

After evaluation, communication confirming or denying the acceptance of the request will be sent. In the case of a negative response, the committee undertakes to specify the reasons for the rejection. The decision made is a definitive response regarding the analysis of applications and is final.

• Fill out the form in the “Form” section below;a0

• Submit a visibility plan or fill in the designated section in the sponsorship application form. Provide visual examples, mock-ups or other supports to illustrate or represent the offered visibility elements in the plan;a0

• Submit a detailed visibility plan, including a value grid;a0

• Provide any other relevant document (e.g.: cover letter, brochure, list of current partners, etc.).a0

Projects that meet the eligibility criteria will then be evaluated according to the criteria below.

A minimum score of 30 is required to proceed to the next stage.

Regardless of the score obtained, Tourisme Mauricie may have to refuse applications due to the number of requests received and available funds.

EVALUATION CRITERIA (score from 0 to 5)a0

• The project provides visibility to Tourisme Mauricie;a0
• The promise of visibility stands out in quality, originality, or performance;a0
• The project promotes a healthy culture of tourism sector outreach in the region to visitors or the tourism industry and other economic sectors;a0
• The project enhances the recognition of the region among Quebecers;a0a0
• The project attracts an audience from outside the region;a0
• The project contributes to increasing recognition of the impact of tourism on the vitality of Quebec and its regions or to celebrating excellence in the sector;a0
• The project is innovative and presents an advancement in the tourism sector;a0
• The project is in line with proven responsible and sustainable practices;
• The project generates benefits for the tourism industry and the region (data related to the size of the event and the sponsorship amount offered);
• The project generates overnight stays in the region directly related to the content of the event (for the corporate component only).

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Due to the large number of requests received so far, we are temporarily suspending the acceptance of new requests. This decision aims to allow us to evaluate the remaining funds in the annual envelope before inviting other organizations to submit an official request.

We understand the importance of your project and the momentum it can offer to tourism development in Mauricie. Rest assured that if funds become available again, we will communicate once more to inform you of the reopening of submissions.

Thank you for your understanding and commitment to the tourism dynamism of the region.

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