Financial Partnership Agreement

Organizations applying for a financial partnership agreement for their activity, event, or project must meet the following:

• Be a legally constituted organization.
  

• Be a member of Tourisme Mauricie or a provincial tourism partner.
  

• Submit their application at least 10 weeks before the start of the activity/event/project.
  

• Demonstrate the ability to attract visitors from outside the region and/or show a positive impact on Mauricie’s tourism industry. Applicants must present the ratio of Mauricie vs. non-Mauricie visitors.
  

• Provide visibility opportunities, including a detailed value grid.
  

• Show that other sponsors’ activities are compatible with Tourisme Mauricie’s.
  

• Demonstrate financial sustainability by presenting the project’s budget.
  

Sponsorship cannot be granted to:

• Individual promoters not legally constituted.

• Members with outstanding dues to Tourisme Mauricie.

• Organizations or projects dedicated to a political or religious cause.

• Organizations or projects supporting only one person or personal initiatives such as a product, event, or individual activity.

• Municipalities, ministries, schools, or public entities.

• Promoters in unstable or concerning financial situations.

• Travel outside the Mauricie region.

• Applicants already under sponsorship agreements with another tourism region.

• Social clubs or charities.

• Personal projects, cultural trips, or cooperative missions.

• Events not taking place within the program’s fiscal year (calendar year). 

• Equipment purchases, construction, renovation, or restoration projects.

• Professional fees for settling disputes.

• Direct salary support.

CATEGORY 1: EVENT, PROJECT OR ACTIVITY FOR TOURIST CLIENTELE 

This category aims to support events, projects or activities that create impact and promote the tourism offer to visitors/tourists.

The event must take place in Mauricie, and the promoter must demonstrate that their event will attract an out-of-region clientele, as well as present the ratio of Mauricie vs. non-Mauricie visitors.

CATEGORY 2: CORPORATE EVENT

This category aims to support corporate events designed to generate impact and highlight tourism within the corporate tourism sector or other economic sectors.

The event must be held in Mauricie, and the promoter must present the profile of the stakeholders involved and the audience reached by the visibility actions. The event must be able to demonstrate the number of overnight stays generated in regional accommodations based on the content of the event submitted for financial partnership. This partnership aims to provide Tourisme Mauricie with visibility among a corporate target audience. 

It is important to note that events taking place less than 10 weeks after the application date will be refused. This ensures a proper evaluation and production process that allows for the creation of original visibility products.

The organization will provide follow-up within a maximum of 20 business days, depending on the number of applications received during the period.

Financial partnership agreements are granted based on the annual budget envelope allocated.

The first stage of applicant evaluation will be carried out in three tiers (see appendix for details on the criteria applicable to each). Each application will first be assessed against the eligibility and non-eligibility requirements of this policy (see Eligibility section).

Projects that meet the eligibility criteria will then be evaluated according to the assessment grid for the awarding of a financial partnership. A minimum score of 30 is required to move on to the next step. Regardless of the score obtained, and depending on the volume of applications, Tourisme Mauricie may also need to refuse certain applications.

To ensure fairness, consistency, and transparency, all applications will be reviewed by the evaluation committee. The committee will rigorously assess each submission against the full set of criteria and rules established by this policy.

Following the evaluation, applicants will be notified whether or not their request has been approved. In the case of a refusal, the committee will specify the reasons. All decisions are final and not subject to appeal.

• Fill out the form in the “Form” section below.

• Submit a visibility plan or fill out the section provided for this purpose in the sponsorship application form. Provide visual examples, mock-ups, or other materials that illustrate or represent the visibility elements offered in the plan.

• Submit a detailed visibility plan, including a value grid.

• Provide any other relevant documents (e.g., cover letter, brochure, list of current partners, etc.).

Projects that meet the eligibility criteria will then be evaluated according to the criteria below.

A minimum score of 30 is required to proceed to the next stage.

Regardless of the score obtained, Tourisme Mauricie may have to reject applications due to the number of applications received and the funds available.

EVALUATION CRITERIA (scored 0 to 5)

• The project provides visibility for Tourisme Mauricie.
• The promise of visibility stands out in terms of quality, originality, or effectiveness.
• The project fosters a healthy culture of promoting the tourism sector in the region to visitors, to the tourism industry, and to other economic sectors.
• The project enhances the recognition of the region among Quebecers.
• The project attracts clientele from outside the region.
• The project contributes to increasing recognition of the impact of tourism on the vitality of Québec and its regions, or to celebrating excellence in the sector.
• The project is innovative and represents progress in the tourism sector.
• The project is aligned with proven responsible and sustainable practices.
• The project generates benefits for the tourism industry and the region (data in relation to the size of the event and the sponsorship amount granted).
• The project generates overnight stays in the region directly related to the nature of the event (for the corporate stream only).

Due to the high volume of requests received so far, we are temporarily suspending the intake of new applications. This decision allows us to assess the remaining funds in the annual budget before inviting other organizations to submit an official request.

We recognize the importance of your project and the momentum it can bring to tourism development in Mauricie. Rest assured that if funds become available again, we will notify you of the reopening of applications.

Thank you for your understanding and for your commitment to the vitality of tourism in the region.