Training Opportunities

At Tourisme Mauricie, we’re committed to supporting our members in their growth and success. That’s why we offer a range of training programs specially designed for our region’s tourism operators. Our sessions are built to give you the tools to face an ever-changing environment, with a focus on practical strategies and hands-on approaches.

Explore our training sessions (*available only in french )

Communications and marketing training

Social media: adapting your strategies to the latest trends and data – September 10

September 10, 2025 – 9:00 to 10:30 a.m.

Anyone can post on social media. But creating content that captures attention, drives engagement, and reflects your values is a whole different story. This session dives into real research data, platform-specific user habits, and the principles behind content that’s both effective and authentic.

Led by:

Amélie-Christine Richard, Director of Marketing, Tourisme Mauricie

Who should attend?

Anyone looking to sharpen their social media presence, better understand user behaviours, and create content that resonates — without getting lost in fleeting trends.

What we’ll cover:

• Key social behaviours by platform, based on the latest LégerDGTL data (TikTok, Instagram, Facebook, LinkedIn)
• Choosing the right content based on intent, audience, and medium
• Creating posts that are strategic, consistent, and aligned with today’s user expectations
• Moving away from “posting just to post” and adopting a more intentional approach
• Using neuromarketing tools with AI (like predictive eye tracking) to boost visual performance

Register