Training Opportunities
Build your skills with our exclusive training sessions
At Tourisme Mauricie, we’re committed to supporting our members in their growth and success. That’s why we offer a range of training programs specially designed for our region’s tourism operators. Our sessions are built to give you the tools to face an ever-changing environment, with a focus on practical strategies and hands-on approaches.
Tourism Innovation Summit
During the last edition of the Tourism Innovation Meetup on December 1 and 2, 2025, we invited artist Lilianne Pellerin to dive into the creative broth of our discussions, conferences, and workshops. From this immersion emerged a manifesto that pulses with the energy of entrepreneurs and the territory. An inspiring text that puts words to what drives us collectively! 🫡 (Text written and performed in French.)
We’ll meet again at the next edition to think together about the tourism of tomorrow.
Free (members), $125 (non-members)
September 25, 2025 – 10:00 a.m. to 12:00 p.m.
In a world where attention is scarce, content marketing is essential to stand out, connect with your audience, and build a strong brand. With the right strategy, tourism businesses can not only attract new visitors but also strengthen loyalty.
Led by:
Kassandre Bastarache, Content Strategy Advisor, Tourisme Mauricie
Who should attend?
Tourisme Mauricie members who want to adopt best practices in content marketing and:
- Tell their story in a compelling way
- Build a stronger and more cohesive online presence
- Increase their organic reach on social media
- Deepen ties with their community
- Position themselves as a must-visit destination or a key player in the region
Business Strategy & Development
October 1, 2025 – 9:00 to 10:00 a.m.
Learn how to successfully sell your business and avoid the most common pitfalls faced by sellers. This webinar will walk you through each step of preparing a business transfer in the tourism sector and highlight key issues that often arise, so you can plan ahead — whether you’re selling now or within the next 10 years.
Led by:
Audrey Sebille, Business Transfer Expert – CTEQ (West Quebec)
Audrey brings over 11 years of experience in the tourism sector in both France and Quebec. Passionate about gastronomy, culture, and travel, she holds advanced degrees in hospitality, management, and entrepreneurship. Today, she supports Quebec tourism businesses in securing their long-term future through succession planning and transfers.
Who should attend?
Tourism business owners looking to sell or plan for succession in the coming years.
What we’ll cover:
- Types of business transfers
- Key steps in selling a business
- Why preparation is critical
- Experts to involve in the process
- Common mistakes and how to avoid them
Explore our training sessions (*available only in french, translation available on demand for past presentations)
Communications and marketing training
