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Training Opportunities

Build your skills with our exclusive training sessions

At Tourisme Mauricie, we’re committed to supporting our members in their growth and success. That’s why we offer a range of training programs specially designed for our region’s tourism operators. Our sessions are built to give you the tools to face an ever-changing environment, with a focus on practical strategies and hands-on approaches.

Tourism Innovation Summit

During the last edition of the Tourism Innovation Meetup on December 1 and 2, 2025, we invited artist Lilianne Pellerin to dive into the creative broth of our discussions, conferences, and workshops. From this immersion emerged a manifesto that pulses with the energy of entrepreneurs and the territory. An inspiring text that puts words to what drives us collectively! 🫡 (Text written and performed in French.)

 

We’ll meet again at the next edition to think together about the tourism of tomorrow.

Explore our training sessions (*available only in french, translation available on demand for past presentations)

Communications and marketing training

September 10, 2025 – 9:00 to 10:30 a.m.

Anyone can post on social media. But creating content that captures attention, drives engagement, and reflects your values is a whole different story. This session dives into real research data, platform-specific user habits, and the principles behind content that’s both effective and authentic.

Led by:

Amélie-Christine Richard, Director of Marketing, Tourisme Mauricie

Who should attend?

Anyone looking to sharpen their social media presence, better understand user behaviours, and create content that resonates — without getting lost in fleeting trends.

What we’ll cover:

  • Key social behaviours by platform, based on the latest LégerDGTL data (TikTok, Instagram, Facebook, LinkedIn)
  • Choosing the right content based on intent, audience, and medium
  • Creating posts that are strategic, consistent, and aligned with today’s user expectations
  • Moving away from “posting just to post” and adopting a more intentional approach
  • Using neuromarketing tools with AI (like predictive eye tracking) to boost visual performance