Spark Cell

Marie-Josée Savard

Senior Advisor – Development, Member Services and Innovation
Opportunity detector. Matchmaker. Project creator.
With 17 years of experience in tourism, Marie-Josée stands out for her deep understanding of the tourism ecosystem. Her pragmatism, innovative spirit, and relational skills make her a valuable asset for the Spark Cell. Driven by the will to make changes, she applies her expertise to concrete and distinctive solutions to address the challenges of our tourist region.

Catherine Cournoyer

Strategic Advisor – Development, Hospitality and Business Intelligence
Team player. Idea challenger. Passionate communicator.
Attuned to trends and result-oriented, Catherine is a reference within Tourisme Mauricie concerning the needs, positions, and issues of the public and socio-economic sector of the region. She has been involved in tourism in Mauricie for 20 years and deeply believes in collective intelligence.

Claudie Perreault

Development and Member Services Advisor
Curious. Assembler. Experience-focused.
Coming from the communications and tourism world, Claudie supports Tourisme Mauricie members in developing their projects. Attentive and passionate about tourism attractiveness, she creates links between companies and promotes networking to enrich the regional offer. Her human approach and strategic perspective allow her to go beyond preconceived ideas while remaining grounded in reality. She juggles between intuition and strategy to make the region shine.

Kaven Brassard

Development and Member Services Advisor
Creative and strategic advisor. Optimistic ideator. Vision initiator.
A graduate in communication/public relations, Kaven is an inexhaustible generator of ideas. Innovative at heart and passionate about tourism and technologies, he spreads his dynamism to those around him and constantly inspires positive creativity. There is no doubt that you will greatly benefit from his expertise and bold perspective.

Kassandre Bastarache

Content Strategy Advisor
Idea explorer. Naturally bright. Creative in spirit.
With 5 years of experience in content creation at Tourisme Mauricie, Kassandre (Kass to those close… or for those afraid of calling her “Kassandra”) knows her region like the back of her hand and knows how to highlight each facet. Her many travels abroad have nurtured her creative DNA, her aversion to anything beige & boring, and her ability to think outside the box. A fan of challenges that take her out of her comfort zone, she brings to the Spark Cell a view both rooted in her territory and open to the world, transforming ordinary ideas into extraordinary concepts. 🚀

Amélie-Christine Richard

Director – Marketing, Communications and Content
Brand orchestrator. Analytical visionary. Human-oriented.
With her keen eye for strategy and her heart anchored in Mauricie, Amélie-Christine (AC) orchestrates communication, content and marketing strategies that combine creativity, innovation, and performance. With a background in mathematics and marketing, she cultivates a passion for brain marketing and the sociological (through data) analysis of consumer behavior. She navigates with ease between data and stories, between logic and emotion. Her strength? Spotting what touches, what mobilizes, what vibrates. Through her profoundly human vision of marketing, she makes the region shine while inspiring teams to innovate with meaning and impact. It is this unique combination of rigor and intuition that brings a creative strategy guided by data.

Virginie Zingraff
Director of Sustainable Tourism Development and Member Services